Executing a better trade show with Jake Hall | Industrial Marketing Live

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Trade shows are often a huge line item in a manufacturing company’s budget – even when the ROI on these shows is unclear at best, they continue to be a necessary activity year after year. So if you’re going to exhibit at a tradeshow how can you maximize your returns? The Manufacturing Millennial Jake Hall joins the IML team to break down:

– Engagement strategies before, during and after the event
– How a product first message could be hindering your success
– Leveraging the moment for content and networking
– When you should exhibit vs. when you should attend

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