Lessons manufacturers can learn from SaaS with Matt Sciannella | Industrial Marketing Live

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We welcome IML veteran and Refine Lab’s Director of Demand Gen Matt Sciannella onto the stage to share what he has learned since shifting industries from manufacturing to SaaS.

We’ll pick his brain about:
> His professional transition to SaaS
> A better structure for marketing programs
> Reporting and data visualization
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If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Learn more and register for upcoming events at https://www.industrialmarketinglive.com.