The importance of a CRM for industrial marketing and sales teams

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Featuring Michael Murphy from Hike2

Your CRM is more than a marketing or sales tool. It is a business tool that allows you to make intelligent business decisions when used right. Our guest, Michael Murphy a Senior SalesForce Consultant at Hike2, shares his insights on getting buy-in from leadership.

This conversation was a continuation of an episode of Industrial Marketing Live: https://youtu.be/ccZn3EoQknI

Hike2 is a digital solutions consultancy focused on helping their clients become better companies for their customers. They help their customers unlock the potential of their organization, through technology, and all along their customers’ journey.

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