8 Ways Manufacturers Can Nail Their Marketing In 2022 w/ Joe Sullivan

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Manufacturers aren’t typically marketing-driven companies.
But they should be.
Because their existing customer bases and referrals aren’t enough to cut it anymore.
In this solo episode, I’ll be covering 8 guiding principles for marketing manufacturing in 2022
I’ll be covering:
– The power shift from seller to buyer
– Understanding who makes up the buying committee
– Creating value to gain attention and trust
– Turning the knowledge of your industry experts into marketing assets
– Capturing demand where it already exists
– Creating demand in the rest of your audience
– Communicating regularly with your sales teams
– Measuring results
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