Everyone is familiar with the concept of networking. But how many people actually implement it to grow themselves and their businesses? In this episode of Making Chips, Jim, Jason, and I dive into how networking has impacted our businesses in unexpected ways. To hear the good, bad, and the ugly—give it a listen!
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Networking is what brings us together today
I think it’s important to point out that networking is why all of us are here. It’s why we all know each other and host a podcast together. But where did this partnership start?
Jim was spending money at ZENGERS and was a great customer for them. So Jason loosely knew who he was. Why did Jim purchase from ZENGERS in the first place? One of his friends—a production manager at a shop—recommended ZENGERS. One would’ve thought that’s how their relationship started. But it wasn’t.
Jason and Jim were both asked independently to be on an AM radio show at 6 am on a Saturday (the time slot when you know only serious entrepreneurs and business owners would be awake and listening). Jason was talking about creating a vision for your company and Jim talked about social media marketing for manufacturers. They were both impressed by each other, their business acumen, and how well acquainted they were with the industry. They realized they’d make a great combination and the podcast was developed from there.
The question is—without networking, would they have gotten the opportunity to speak on the same radio show?
How networking has changed Jim’s business
Jim had a strategic vision for networking for his business. He became a member of the Technology and Manufacturing Association (TMA) who had recently hired a marketing manager to help machine shops with their marketing. Jim got on the phone with him and they got along. He became instrumental in helping Jim develop networking within the association.
Jim was asked to join a young leaders group where he was able to meet like-minded people. He knew if he committed his time to networking and building relationships within the community, that he would grow in some capacity. He didn’t know where it would take him but that he’d walk away from networking events learning more.
If you go to a networking event and leave feeling like you learned nothing, you’re doing something wrong. You’re either in the wrong place—or not asking the right questions.
Jim also joined the Greater O’Hare Association and the Valley Association. He met great people in all of them. Networking is a great way to listen to other people and learn from their experiences.
The Making Chips Network of Manufacturing Leaders
Some of our Making Chips sponsors have been a great way for us to realize connections across the industry.
Amper can help you better understand your shop and help you solve problems on your shop floor. Nick, our guest on a previous episode, also works with Amper. It was a game-changer for him. Nick had emailed me a year or so ago and I hadn’t followed up with him. Luckily, Jim met him again at a networking event and we all got back in touch.
Another sponsor, Xometry, asked us to be part of a focus group consisting of manufacturing leaders. This shows that Xometry cares about their network. How often do companies hire a credible third party to dig into discovery? How often do they dig into their segments to find out what they care about and need? They got a third party to investigate and find out what’s happening. They wanted to re-engineer their value proposition to serve their customers better.
In the Xometry focus group, we heard that four of the individuals were all ProShop ERP users—and had heard about them through the Making Chips Podcast. These leaders all loved ProShop. It certainly gave us more structure for our processes. You’ll become more efficient, productive, detail-oriented, data-driven, and results-oriented.
They heard about ProShop because Jason and Jim had the courage to create a podcast just for the manufacturing industry. I joined them because I’m just as passionate about the space and I know that this show delivers valuable content.
People tend to think networking has to be about growing your business and making connections to make sales. Why is that the wrong mindset to have? What mindset should you embrace instead? Learn more by listening to the whole episode!
BAM!
– Nick
Resources mentioned on this episode
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