Conducting desk research with Victoria Sakal | Industrial Marketing Live

Customer interviews, third-party reports and Google searches are great, but they’ll only take your marketing research so far.

On this week’s IML episode, we welcome the head of growth at Wonder Victoria Sakal to share her experience in collecting and using data, including:

How to effectively conduct surveys
How to find credible sources
How to keep up with the latest market shifts

Listen and learn how to strengthen your customer and market research!