Employee recruitment marketing with Elyse Guttmann and Jon Franko

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This is a marketing podcast, but we know labor challenges are one of the biggest problems facing manufacturers today. Managing turnover and attracting top talent is HARD when you don’t have a large applicant pool.

That’s where marketing can help! Today, we’re talking about marketing for recruitment purposes, and we’ve brought in G76 HR experts, Elyse Guttmann and Jon Franko. We talk about:

– How to write better job descriptions
– Improving the careers page on your website
– When to promote a job posting with ad spend