Everything you need to know about the 2024 Industrial Marketing Show

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The hosts of the 2024 Industrial Marketing Summit get together to share the impressive lineup of speakers and topics for the 3-day summit.

The Industrial Marketing Summit is shaping up to be a can’t-miss event on any industrial marketer’s calendar. Wendy Covey, Joe Sullivan, and Adam Beck got together to talk about what to expect from the summit.

The event takes place January 31 – Feb 2 at the University of Texas at Austin campus in the AT&T Hotel and Conference Center.

Gorilla 76, TREW Marketing and CADENAS PARTSolutions are hosting the event after they noticed a need for an individual marketing summit geared specifically toward the needs of industrial marketers. The conference is broken into three days.

Day one: Welcome dinner and reception
Day two: Full-day of sessions
Day three: Half day of workshops.

The half-day of workshops are designed for industrial marketers to walk away with actionable insights to take back with them. The first workshop is titled “Successful Reporting: Using Data to Tell the Story About What’s Working.” Hosted by Gorilla 76, attendees will leave the workshop with a meaningful dashboard that will help paint a clear picture of your progress for your leadership team. The second workshop is hosted by TREW Marketing and is titled “Leveling Up Your Content Plan: A Guided Approach to Building Brand Authority.” Attendees will leave this workshop with a completely build out content strategy for a campaign.

The conference will cover the following topics, and more!

• Product Marketing
• Sales and Marketing Alignment
• Increasing Right-Fit Leads
• SEO and Trustworthy Content
• Al Tools and Practical Al Strategies
• Using Data to Redefine Marketing
• The Importance of Customer Experience
• Building and Measuring Brand
• Influencer Marketing and Thought Leadership

Resources

• Register for the Industrial Marketing Summit
• Follow Industrial Marketing Summit on Linkedin
• Become an Industrial Marketing Summit Sponsor
• Connect with Wendy on Linkedin
• Connect with Joe on Linkedin
• Connect with Adam on Linkedin