Google Analytics 4 for Industrial Marketers w/ Patrick Cronin | Industrial Marketing Live

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Now that Google Analytics 4 (GA4) is actually here, how confident do you feel that you’re using it effectively? In this screen-share heavy episode, we cover:
What has changed from UA to GA4
Reporting views worth exploring
Events and metrics that matter to leadership
How to archive your data from your old UA properties
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Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live.