How Does Your Manufacturing Company Go To Market?

In this week’s episode, Jim, Jason, and Nick talk about the different sales channels that you can utilize for your manufacturing company, and their strengths and weaknesses.

Segments: 0:00 | Nick explains how he sees ProShop ERP on shop floors across the country.

5:15 | The hosts share manufacturing news and purchasing trends for 2021

15:21 | Nick introduces different sales channels and how they function

19:55 | Jason discusses why companies such as Tesla don’t go through local distributors and dealers

22:00 | Jim calls Matt Bain of Mazak North America to talk about IMTS Spark

30:38 | Nick introduces the concept of business development leaders, who handle distinct product groups at a national level

32:55 | Nick explains using regional sales managers as a direct channel

37:37 | Jim brings up how too many people in the sales channel could take a longer response time

42:55 | Nick discusses independent manufacturer’s representatives as a sales channel

46:38 | Jason and Nick analyze the distributor relationship within a sales channel

49:56 | Jim shares the sales channels that he utilizes