How technical professionals influence purchase decisions

Podcast: Play in new window | Download

In the manufacturing sector, the person who’s writing the check often isn’t the same person whose attention and trust you need to earn. Instead, the most important buying process influencers tend to be the technical professionals who are trying to solve a problem or achieve an outcome. And in many cases, those technical professionals are engineers. 
Wendy Covey, CEO, and Co-Founder of TREW Marketing, is an expert in reaching those exact people. As host of the Content Marketing, Engineered podcast, author of Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content, and publisher of an annual study, State of Marketing to Engineers, Wendy is a wealth of knowledge on the subject. 
Join us as we discuss:
 The findings of TREW Marketing’s 2022 study 
 How marketing to engineers can increase the chances of closing a sale
 Where engineers go to collect information to make buying decisions