How to Make Your SMEs into Thought Leaders on LinkedIn w/ Rich Ward | IMC Live

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Today, we’re tackling a topic that comes up in industrial marketing a lot: How do I get my SMEs to post more on LinkedIn and become industry thought leaders?

Harnessing the power of organic LinkedIn from individual profiles has a lot of opportunity. After all, people want to follow people, not companies – and we know this can have a major impact on business results.

We’re joined by Rich Ward of Acromat to share his story of building an organic, thought leadership-based strategy on LinkedIn – including results!