Marketing’s role in industrial product development with Jeff and Dan from Graco | Industrial Marketing Live

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We’re pleased to introduce two veteran product launchers to the IML community this week: Jeff Shaffer and Dan Purkat of Graco. Jeff and Dan take us through the key steps of a successful product development process. We’ll cover:

Rooting yourself in the voice of the customer
When and how to convince the engineering team to pivot
Marketing with distributors vs. to end users

And more!

Stay tuned for part two of this conversation, where Jeff and Dan take us through the product launch itself and share their experiences and lessons learned. When published, you’ll be able to find it in The Manufacturing Marketer podcast link below.
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Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live