MC085: How your Company Story Leads to Relationship Building

Welcome to another episode of MakingChips. On this episode, we welcome Julie Poulos of Red Caffeine back to our show. Julie talks with us about the importance of telling your company’s story while building relationships. We also discuss takeaways from IMTS, marketing automation, and Julie shares some tips on prospecting. Early on in the show we welcome Chuck Rigali of Alro Steel to our MakingChips studio to talk about Super Square precision mill blocks.

Episode Structure:

• [00:15] – Episode Preview
• [02:49] – New Wave of Manufacturing
• [03:57] – Welcome Chuck Rigali
• [05:46] – Super Square
• [07:40] – Square and Parallel
• [08:40] – Raw Material
• [10:16] – Costs
• [11:23] – Julie Poulous
• [12:04] – Takeaways from IMTS
• [13:15] – Telling Your Story
• [15:04] – Making a Connection
• [17:05] – Organizing and Analyzing
• [19:45] – Marketing Automation
• [21:11] – Episode Conclusion

Mentioned in this Episode:

• Alro Steel 
• Chuck Rigali | LinkedIn
• Red Caffeine
• Julie Poulos | LinkedIn

 We Want to Hear From You, The Metalworking Nation:

• jim@makingchips.com
• jason@makingchips.com
• ryan@makingchips.com
• Telephone: (312) 725-0245