April 6, 2017
By Joel Miller

MC101: Using Competitive Analysis to Boost Your Content Marketing Strategy

Podcast: Play in new window | Download

Hello, Metalworking Nation! We are excited to team up with Julie Poulos and Red Caffeine Marketing to bring you an exclusive MakingChips Marketing episode.

On today’s show, we welcome two guests from Red Caffeine; Kacey Keegan and Dan Mantilla. Kacey- Content Writer & Strategist, shares her knowledge on Image and Brand Messaging. Dan – Digital Strategist, takes us through Digital Competitive Analysis and highlights what you can do to identify keyword opportunities in your company.

In Manufacturing News, we talk about Mars Candy’s plans to reinvestment $70 million in U.S. manufacturing.

Episode Outline:[02:25] – Manufacturing News [05:50] – Jim Carr’s Business Succession [07:10] – Marketing Mistress [12:41] – Getting started with competitive analysis [19:00] – Service and Industry Matrix [21:37] – Digital Competitive Analysis [25:10] – Direct Competition

Mentioned in this Episode:Manufacturing News Red Caffeine Marketing + Technology Julie Poulos | LinkedIn Kacey Keegan | LinkedIn Dan Mantilla | LinkedIn

We Want to Hear From YOU, The Metalworking Nation: • Jim@makingchips.com • Jason@makingchips.com • Ryan@makingchips.com Telephone: (312) 725-0245

Similar Episodes
19 Apr
By makingchips

The Journey from Scan to CAD to Part at Hill Manufacturing, 404
My shop has been restoring a 1959 Ford F10. When we decided to recreate a digital dash for the truck, we decided to ask the LinkedIn world for help. That’s when I met Ira Laughy with rapid3D. Rapid3D exists to solve complex measurement challenges to empower confident decision-making. We scanned the space and current dash […]
02 Apr
By makingchips

How Businesses Can Collaborate with Technical Education, 402
What are the benefits of working closely with a local career & technical education center? You can have a huge impact on the local community, education system, and businesses. If you partner with a local technical center, it could have a far-reaching impact—and it just might help you recruit the next generation.  Nix Partners with […]
12 Mar
By Joel Miller

Do We Need More Manufacturing Entrepreneurs? 399
There are around 17,000 contract manufacturing job shops in the US. That sounds pretty great, right? The truth is that growth is down 16% since 2008. Now, more than ever, we need new entrepreneurs in the manufacturing industry. Matthew Nix, Paul Van Metre, Drew Crowe, and Mike Payne join me in this roundtable discussion to talk […]
18 Sep
By makingchips

Building a Lean Culture Through Strategic Leadership Part 2, 375
Once you’ve implemented lean manufacturing, how do you sustain a lean culture? How do you motivate your team to focus on continuous improvement? How do you inspire them to keep reaching and passing their goals?  In this episode of MakingChips—part 2 of a live panel discussion at TSMA with special guests Doug Bawel, Femi D-Etti, […]
Similar Episodes
19 Apr
By makingchips

The Journey from Scan to CAD to Part at Hill Manufacturing, 404
My shop has been restoring a 1959 Ford F10. When we decided to recreate a digital dash for the truck, we decided to ask the LinkedIn world for help. That’s when I met Ira Laughy with rapid3D. Rapid3D exists to solve complex measurement challenges to empower confident decision-making. We scanned the space and current dash […]
02 Apr
By makingchips

How Businesses Can Collaborate with Technical Education, 402
What are the benefits of working closely with a local career & technical education center? You can have a huge impact on the local community, education system, and businesses. If you partner with a local technical center, it could have a far-reaching impact—and it just might help you recruit the next generation.  Nix Partners with […]
12 Mar
By Joel Miller

Do We Need More Manufacturing Entrepreneurs? 399
There are around 17,000 contract manufacturing job shops in the US. That sounds pretty great, right? The truth is that growth is down 16% since 2008. Now, more than ever, we need new entrepreneurs in the manufacturing industry. Matthew Nix, Paul Van Metre, Drew Crowe, and Mike Payne join me in this roundtable discussion to talk […]
18 Sep
By makingchips

Building a Lean Culture Through Strategic Leadership Part 2, 375
Once you’ve implemented lean manufacturing, how do you sustain a lean culture? How do you motivate your team to focus on continuous improvement? How do you inspire them to keep reaching and passing their goals?  In this episode of MakingChips—part 2 of a live panel discussion at TSMA with special guests Doug Bawel, Femi D-Etti, […]

Subscribe

For the latest episode straight to your inbox, business-building tips and other exclusive content, Subscribe to #MetalworkingNation today.