MC118: Considerations for Marketing Planning

Hello Metalworking Nation! We are excited to bring you another episode in our #MarketingForMakers series with Red Caffeine Marketing + Technology.  Today we welcome back Julie Poulos (Vice President) and Kacey Keegan (Content Writer & Strategist) as they equip you with the key elements to consider when planning your marketing strategy. Topics on today’s episode include: creating a campaign theme, developing and distributing content, showcasing your company culture, and determining a marketing budget.

Episode Outline: [00:00] – GFMC 2017 Conference [03:40] – Welcome Back Julie & Kacey [04:50] – Campaign Concept [09:00] – Branding and Strategy Phase [10:30] – Frequently Asked Questions [11:50] – Case Study [15:40] – Showcasing Culture [20:30] – Providing Solutions [24:15] – P.R. Opportunities [26:43] – Tracking Leads and Budgeting [29:35] – Shifting Our Philosophy

Links Mentioned in this Episode: GFMC 2017 – Register today! Red Caffeine Marketing + Technology Red Caffeine | Blog: Key Considerations in Marketing Planning Red Caffeine | Content Marketing Planning Calendar Julie Poulos | LinkedIn Kacey Keegan | LinkedIn Leave Us A Review on iTunes

We Want to Hear From YOU, The Metalworking Nation: • Jim@makingchips.com • Jason@makingchips.com • Ryan@makingchips.com Telephone: (312) 725-0245