The Art of the CTA with Allen Fennewald and Mary Tomlinson | Industrial Marketing Live

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A call-to-action is much more than a “buy now” button. Most of your potential buyers aren’t in buy mode, so you must meet them where they are today if you want to be their chosen solution tomorrow. Gorilla 76 senior writers Allen Fennewald and Mary Tomlinson join this weeks IML to talk all things CTA.