What goes into creating a strong product video? With Nick Tacony

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If you listened to last week’s episode, you’ll remember Nick. He came on Industrial Marketing Live and talked about how to achieve professional product videos. He talked a lot about the high level planning involved and how to work with a production company to shoot content.

In this episode, we continue that conversation by talking about what makes a great product video in detail – down to the specific shots you should instruct your videographer to get.