Your SEO Content Playbook w/ Dale Bertrand

Podcast: Play in new window | Download

If you tuned in to last week’s episode, you’ll remember our guest, CEO of Fire and Spark, Dale Bertrand. We talked about how AI is changing the SEO game for industrial marketers. Google’s introduction of AI summaries is certainly going to have an impact in 2025 and beyond, and in this episode we’re getting tactical about how you can adapt your content playbook to make the most of AI overviews.