B2B product marketing from inside an industrial automation company with Kelly Battaglini | IMC Live

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How industrial marketers can use product marketing to drive real sales momentum.
What does great product marketing look like inside a manufacturing organization? And how can small teams adopt enterprise-level tactics to drive results?

In this episode, Gorilla 76’s Peyton Warren and Allen Fennewald sit down with Kelly Cicconi Battaglini — a 13-year product marketing leader at Phoenix Contact — to break it down.

You’ll learn how to:
– Influence sales, even when it feels out of reach
– Align marketing and sales through incentives and collaboration
– Energize your distributors and channel partners
– Craft value propositions that stick
– Launch (or relaunch) products that actually move the needle
– Manage internal approvals and stakeholders without getting stuck
– Adapt big-team strategies for small-team success

Whether you’re launching a product, supporting sales or managing distributor relationships, this episode is packed with practical advice you can apply right away.

RESOURCES
🎟 Industrial Marketing Summit — March 3–5, 2026 in Austin: https://industrialmarketingsummit.com/
💬 Join the Industrial Marketing Collective: https://www.industrialmarketingcollective.com/
🎧 More from the Manufacturing Marketer Podcast: https://www.gorilla76.com/the-manufacturing-marketer-podcast/
🔗 Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kbattaglini/

NEXT IMC LIVE
🗓 November 20, 2025 — “Yep. You have a positioning problem.”
Save your seat: https://www.gorilla76.com/industrial-marketing-live