Building your 2026 manufacturing marketing budget: Data-Driven Planning for Industrial Companies

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Brendon Forrest, Allen Fennewald and Wes Temple from Gorilla 76 show you how to build marketing budgets leadership will approve. Learn to work backwards from revenue goals, calculate cost-per-lead and balance digital versus traditional spend.

We’ll cover:
– Working backwards from revenue goals to determine actual budget needs
– Calculating close rates, SQL conversion and cost-per-lead to justify spend
– Balancing brand building with demand capture spend
– Using digital-first budgeting to show what works
– Avoiding mistakes like building budgets in silos and skipping experimentation funds
– Tracking expenses throughout the year to strengthen future planning

If you run marketing at a manufacturing company this conversation delivers methods for budget planning backed by real data you can defend.

For industrial marketers, manufacturing marketing managers and B2B marketing leaders preparing for 2026.