Why Manufacturing Leaders Should Invest in Video to Tell their Story and Build Their Brand, 383

Why do you need to create video content, both for recruiting team members and bringing in new business? How do you get started when you don’t have the budget to hire a production company? Casey Voelker and Matthew Nix share what you can do to kickstart video marketing for your shop—and why it’s incredibly important—in this episode of MakingChips! Because if you aren’t Making videos, you’re losing out on money. BAM!

– Nick

Segments

• [0:16] Sign up for a Thomasnet™ program
• [3:11] Manufacturing News: Short-form video trends
• [9:12] How Casey started working with Nix Companies
• [13:27] Palo Alto Networks Industrial OT Security
• [16:16] How to get started creating videos 
• [22:33] Integrate video marketing into your business
• [24:16] Content marketing in manufacturing
• [27:57] A day in the life of a craftsman
• [29:05] Incorporating video into MakingChips
• [29:44] Join the AMT Community
• [32:00] Why you need to create video content

Resources mentioned on this episode

• Thomasnet™ programs
• Matthew Nix on LinkedInLinkedIn
• Casey Voelker on LinkedIn
• 7 Short-Form Video Trends to Watch in 2023
• Palo Alto Networks Industrial OT Security
• CapCut Video Editor
• Manufacturing Transparency: How Ken Parent is Inspiring the Industry
• Documentary: The Story of Content: Rise of the New Marketing
• Full Time Filmmaker 
• Join the AMT Community

Connect With MakingChips

• www.MakingChips.com
• On Facebook
• On LinkedIn
• On Instagram
• On Twitter
• On YouTube