What GEO audits are revealing about manufacturers in AI search w/ Maya Harrington and Chelsey Trevino | IMC Live

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Manufacturers are rushing to understand how they’re being represented in ChatGPT, Claude, Gemini and other AI platforms. But running a GEO audit is only the beginning.

In this episode, Gorilla 76 strategists Maya Harrington and Chelsey Trevino share lessons from GEO audits they’ve conducted across industrial manufacturers. They discuss the patterns they’re seeing, common misconceptions and how marketers can avoid getting overwhelmed by a flood of recommendations.

The conversation includes examples of manufacturers that were showing up in AI-generated answers — but not for the industries, applications or buyer problems they wanted to be known for.

You’ll learn:

• What GEO audits actually measure

• Why business context matters before you start auditing

• How AI tools associate companies with industries and problems

• The role of foundational educational content

• Why schema markup keeps appearing in audit findings

• How technical content hidden in PDFs can limit visibility

• Practical ways to run a lightweight GEO audit using prompts alone

Whether you’re just starting to explore AI visibility or already conducting GEO audits, this episode will help you focus on the actions that matter most.

ABOUT IMC LIVE

IMC Live is the interactive webinar series from the Industrial Marketing Collective — created for marketers at manufacturing companies. Each session is designed to help you connect with peers, sharpen your skills and drive measurable results in your work.