Creating the Path of Least Resistance for Your Website Visitors w/ John Greely

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Head of Marketing at Navu, John Greely, will tell you that your website isn’t less important than it used to be. It’s just no longer the only source of truth about your company. Buyers follow the path of least resistance, and if your site makes them work for an answer, they’ll get it somewhere else, from a source you don’t control. In this episode, you’ll hear why fewer visitors can mean better visitors, how to put your own website through the 60-second question, and how one buyer went from first question to “how do I talk to sales?” without leaving a single page.