CRM crawl, walk, run: Building a better revenue engine for manufacturers w/ Connor Phillips | IMC Live

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What separates a CRM that creates clarity from one that creates chaos? In this episode of IMC Live, Gorilla 76 strategist Connor Phillips breaks down how industrial marketers can turn their CRM into a true revenue-driving command center.

From cleaning up messy data and improving CRM hygiene to implementing automation, lead scoring and AI-powered workflows, Connor walks through the “crawl, walk, run” framework for building a CRM system that sales and marketing teams can actually trust and use.

You’ll learn:

Why CRM hygiene matters more than flashy automation
How to standardize data across teams
The best starter automations for marketers
Common CRM mistakes that wreck reporting
How AI is changing CRM management and data enrichment
Tips for migrating from outdated CRM systems

Whether you’re stuck in spreadsheets or scaling a sophisticated HubSpot setup, this episode offers practical advice for getting more value from your CRM.