Stay in the Room: Using Google Retargeting to Expand Your Reach | IMC Live

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Google’s retargeting is one of the most affordable ways manufacturers stay in front of buyers who already visited the site but left without filling out a form. But on an increasingly crowded Google page, it also produces some of the most ignorable creative on the internet.

Unless you do it right. That’s why we brought in Gorilla 76 Performance Marketer Brad Litwin on Aug 20 to talk through how to run Google retargeting ads that convert at a reasonable cost. Here are just a handful of things we get into:

-Critical audience considerations

-How to set your lookback window

-The settings that quietly eat your budget, starting with ads in mobile apps -How to write and design effective retargeting ads