Stop Making “Just Another Video”: Talking Branded Entertainment w/ Jim Olen | IMC Live

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In this episode, Peyton and Allen sit down with Jim Olen to talk about what industrial marketers can learn from entertainment and commercial production. The conversation covers storytelling, episodic content, storyboarding, pre-production, ROI and why “just shoot something” usually leads to forgettable marketing. Jim also shares examples from his work with brands like MSC Industrial Supply and how stronger creative direction can help manufacturing brands earn attention — not just explain themselves.