What Makes a Podcast Worth Listening to w/ Nihal Shetty | IMC Live

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Plenty of in-house marketers have something worth saying on a podcast and never pitch it. They figure a guest needs a following first.

Nihal Shetty doesn’t buy that. Nihal has co-hosted The Manufacturing Marketer for a little over two years. Along the way he worked out what makes a show good, and very little of it comes down to polish or personality.

This episode is for you if you’re interested in starting a podcast or being a guest on someone else’s podcast or just want to learn what goes into making the Manufacturing Marketer podcast.

Want to be a guest on The Manufacturing Marketer? Email nihal.shetty@gorilla76.com or podcast@gorilla76.com.

This episode was recorded live on IMC Live, October 15, 2026, with hosts Allen Fennewald and Sydney Jones.