Why Manufacturing Marketing Is Different and The Event to Support Your Team w/ Wendy Covey

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Manufacturing marketers are often isolated in their roles, working inside sales-driven organizations and sorting through marketing advice that wasn’t written for them. That’s why Gorilla 76 and TREW Marketing host the Industrial Marketing Summit, an annual in-person event in Austin, Texas, just for B2B marketers in the industrial sector. In this episode, originally recorded for TREW’s Content Marketing Engineered podcast, TREW CEO Wendy Covey and I preview the fourth annual summit, February 23–25, 2027.

You’ll hear why the program goes past the basics into the nuances of reaching technical buyers, how 2027 pairs foundational work like messaging and product launches with AI search and AI for marketing teams, and why two agencies that sometimes compete decided to build it together. We’ll also cover the three hands-on workshops, the new Industrial Marketing Awards, and what manufacturing leaders can do to give their marketers the education and peer network they need to stay ahead. Early bird pricing runs through October 16.